We run the acquisition, retention and revenue programmes behind some of the continent's most ambitious fintech, telecoms, gaming and enterprise brands — from Lagos to Douala, across six markets.
Six disciplines that work better together than apart. Pick the ones you need — we run the rest.
Paid media across Google, Meta, TikTok and LinkedIn — planned against CAC, LTV and payback, not impressions.
Editorial, technical and programmatic SEO that earns demand while paid spend does the heavy lifting.
Static, motion and UGC built in-house, shipped weekly, and killed the moment the data says so.
First-party tracking, warehouse-grade dashboards and the one number your board actually asks about.
Landing pages, onboarding flows and checkout experiments — small changes, meaningful revenue.
Email, SMS, WhatsApp and push, wired into your product data so the right message finds the right customer.
Licensed fintechs, telcos, gaming operators, energy majors — sectors where compliance, speed and margin all matter at once.
We don't sell passion or partnership. We sell a media plan you can defend in a board meeting, and the numbers to back it up.
Nothing goes live until tracking, benchmarks and reporting are in place. It's the boring part that makes everything else honest.
Server-side events, CRM stitching and offline conversions — so you can tell what actually drove the revenue on the last invoice.
We plan against contribution margin and payback windows, not CPMs. If it doesn't clear the hurdle rate, it doesn't get budget.
Monday reviews, Wednesday experiments, Friday readouts. No black boxes, no surprise invoices.
We work in the open. You'll always know what's running, what's next, and why.
Two weeks inside your accounts, product data and CRM. We surface what's working and what's quietly leaking money.
A written plan: channel mix, targets, creative angles and the assumptions we're willing to defend.
Tracking, creative and campaigns live in 30 days. No six-month onboarding, no agency theatre.
Weekly experiments, honest post-mortems, and budget that moves toward whatever is actually working.
New markets, new channels, new cohorts — added once the core engine is paying for itself.
A handful of programmes we're currently running. Fuller write-ups on request.
“YKWIM rebuilt our acquisition stack in a quarter. Wallet sign-ups compounded, KYC completion doubled, and for the first time we could forecast growth instead of guessing at it.”
“They treat player LTV like a P&L line, not a slide. Our UA on Meta and TikTok has never been this disciplined — or this profitable.”
“Cost per activated subscriber came down every month for six straight months, and we finally have attribution the finance team trusts. They operate like an internal team, not a vendor.”
Thirty minutes with a strategist. We'll look at your funnel on the call and send a written recommendation within a week — whether or not we end up working together.